Privacy Policy

This privacy policy sets out how Alix McKenzie LLC uses and protects any information that you give us when you use this website (Site). We are committed to ensuring that your privacy is protected. If you are asked to provide personal information that could identify you while using this Site, you can be assured that it will only be used in accordance with this privacy statement. From time to time we may update the Privacy Policy. Please ensure that you keep up to date with changes by reviewing this policy whenever you visit.

What we collect

We collect two general types of information: (a) information that you voluntarily provide to us (such as your name, address, email address, etc.), and (b) information we collect automatically when you visit this Site through cookies, third party tracking technologies, and server logs.

We may collect the following information:

  • name
  • contact information, including your email address
  • demographic information, such as your postcode, preferences, and interests
  • other information relevant to customer surveys and/or offers

Please see a list of cookies we collect in the table below.

What we do with your information

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • Improving our products and services
  • To send promotional emails about new products, special offers, or other information which we think you may find interesting
  • From time to time, to conduct market research (we may contact you by email, phone, fax, or mail)
  • To customize the website to best suit your interests


We are committed to ensuring the information you provide us is safe and secure. We do not save or store your credit card information. We will never sell your personal information to a third party.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Occasionally we may post links to third party websites. You must be aware that following these links take you away from this Site to a third party site for which we have no control. Once you leave this Site we cannot be responsible for the privacy and protection of information you provide while visiting that site. Ensure that you know the contents of the privacy statements of each website you visit.

Controling your personal information

If you have provided your contact information to us but do not want to be contacted for marketing purposes, you may contact us at and ask that your information not be used for marketing purposes.

We will not sell, distribute, or lease your personal information to third parties unless we have you permission, or we are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if yo tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to:

Alix McKenzie LLC
Att: 7dToys - Privacy
3049 E 17th Street
Ammon, ID 83406 
United States.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below is a list of cookies we collect and what information they store:

COOKIE Name COOKIE Description
__atuvc Ensures the user sees the updated social media count if they share a page and return to it before our share count cache is updated
currency Your preferred currency
language Your preferred language
PHPSESSID Stores temporary information to enable site functionality. Automatically deleted when you close your browser​

Google Analytics

This Site uses a tracking technology called Google Analytics to obtain Site usage information such as users’ Internet Protocol (IP) addresses, Internet domain and host names, browser software, and the date and time that the Site is visited. Data obtained through Google Analytics does not include and is not linked to any personal information. Data from Google Analytics allows us to monitor the use of this Site, understand how users find our Site, and improve the Site’s function and content. 

Site usage data collected through Google Analytics is not shared with other Google products and tools. Our use of Google Analytics is in compliance with Google’s Terms of Service. Google provides more information about Google's privacy practices and information on how to opt-out of Google Analytics tracking of your web browsing.